The orchard of maturities by Thierry Boutonnier
Since 2022, as part of the Pays de l’Arbresle’s “Les murmures du Temps” art trail, Thierry Boutonnier has been sending…
COAL launches the Sustainable Culture Trainings in partnership with Influence for good and Nicomak
Published on 11 July 2021
COAL has developed a participative training methodology to initiate a process of ecological transition and solidarity at the scale of a cultural institution as well as with companies and brands via a cultural approach. A training project co-signed in partnership with Nicomak, specialist in professional training in sustainable development, and the agency influence for good. Because the ecological and solidarity transition is no longer limited to applying eco-gestures on a daily basis or to adapting to a regulation, or even to a product innovation. It is now a culture in its own right, with shared representations, values and criteria for choice that define usage and behavior.
Cultural structures but also brands and companies can play a fundamental role in the implementation of a new culture of ecological transition and participate in the evolution of common representations by acting on their functioning, their production, their image, their services and their products. Many artists and artistic practices are able to accompany this commitment.
These trainings are based on COAL’s 13 years of expertise in the field of sustainable culture. COAL is the first French actor in the field of art and ecology. It has initiated about fifty exhibitions and cultural events around the ecological transition all over France, awards the COAL Art and Environment Prize every year, and participates in the knowledge and dissemination of the theme through European cooperation, consulting, the organization of numerous workshops and conferences, and the creation of large-scale events.
Through their participative dimension, these training sessions allow solutions to emerge more efficiently and to involve teams in the process from the outset, which ensures better ownership of the project: collective voting and prioritization of proposals, analysis of impact factors, examples of good practice, existing tools and methods. We adopt a posture of facilitator of exchanges and resources. We want the group to experiment with collective intelligence in order to learn how to apply the principles of the ecological and solidarity transition in a group and in autonomy.
CULTURE AS A LEVER FOR ECOLOGICAL AND SOLIDARITY-BASED TRANSITION FOR COMPANIES AND BRANDS
– Exploring the role of brands and companies in the implementation of a new culture of ecological and solidarity-based transition
– Understand and use the different perimeters and modalities of collaboration between artists and entrepreneurs: from communication to corporate culture through action research
– Bringing together a range of case studies, research, approaches and practical solutions for environmental sustainability through art and culture
– Enable each participant to develop innovative initiatives with artists to implement in your organization
– To develop a collective and creative approach to ecological transition and solidarity at the level of the company in which you work.
Register at
Paris, October 1, 2021
CULTURE AS A LEVER FOR ECOLOGICAL AND SOLIDARITY-BASED TRANSITION FOR COMPANIES AND BRANDS
– Exploring the role of brands and companies in the implementation of a new culture of ecological and solidarity-based transition
– Understand and use the different perimeters and modalities of collaboration between artists and entrepreneurs: from communication to corporate culture through action research
– Bringing together a range of case studies, research, approaches and practical solutions for environmental sustainability through art and culture
– Enable each participant to develop innovative initiatives with artists to implement in your organization
– To develop a collective and creative approach to ecological transition and solidarity at the level of the company in which you work.
Register at
Paris, October 1, 2021
COAL: COAL mobilizes artists and cultural actors on societal and environmental issues and accompanies the emergence of a new culture of ecology through its actions such as the COAL Prize, curating exhibitions, advising institutions and communities, European cooperation, and the animation of conferences, workshops and the first dedicated website Ressource0.com
Influence for good: Founded in 2017, Influence for good is more than an agency, it is a communication and influence service specialized in complex issues, with 3 support offers:
– Assistance in the management of use and B2B communication strategies for major real estate programs and territorial transformation
– 360° communication for companies in regulated sectors
– Supporting institutions in the design and deployment of their communication strategy
Nicomak: Nicomak is a consulting company in corporate culture, CSR, quality of life at work and management.
Lia Giraud, Photosynthesis, 2020 ©Lia Giraud
